Hollywoodbets Enhances Horse Racing Offer in South Africa with BetMakers Partnership

Hollywoodbets has teamed up with BetMakers Technology Group to significantly enhance its fixed odds horse racing offerings in South Africa. The collaboration will integrate BetMakers’ advanced technology, extensive racing data, and comprehensive analytical tools, expanding Hollywoodbets’ racing operations.

Advanced Fixed Odds Platform Enhances Horse Racing Betting

Under the new agreement, Hollywoodbets will leverage BetMakers’ innovative RaceOdds platform, featuring sophisticated price management, automated trading systems, and proprietary rating algorithms. This integrated solution empowers Hollywoodbets to manage extensive racing markets more effectively, providing customers with a robust and reliable betting experience.

Hollywoodbets customers will gain access to over 335,000 horse racing events annually, spanning all three major racing disciplines. This extensive coverage ensures year-round betting availability.

“We believe BetMakers’ RaceOdds platform will significantly enhance our racing product,” said Wayde Dorkin, Head of Product at Hollywoodbets. “With over 335,000 races available yearly, we’re ensuring consistent, top-quality content for our customers across all racing codes.”

The partnership also grants Hollywoodbets official racing data from various rights holders and access to Racelab, BetMakers’ analytical product that delivers strategic racing insights and wagering guidance. Hollywoodbets aims to solidify its position in the competitive sports betting market through data-driven decisions and enhanced racing content.

BetMakers Expands its Market Reach in South Africa

Lucas Hopkins, BetMakers’ Head of Commercial, emphasized the strategic importance of this collaboration:

“Partnering with Hollywoodbets, a market leader in South Africa, showcases our commitment to expanding globally with high-quality operators. We’re thrilled to support Hollywoodbets in delivering exceptional betting experiences to its customers.”

Through this partnership, BetMakers continues to reinforce its international presence, demonstrating the value and capabilities of its technology and data solutions in the growing South African betting market.